Millard & Co Ltd

St Peter Port·Shop

Standout

Guernsey's oldest motorcycle dealer

Story

Claims to be the longest family-run motorcycle business in the world. Founded 1887 in Trowbridge by Thomas Millard, moved to Guernsey 1908. Survived German Occupation in WWII. Became limited company 1946. Now in 4th/5th generation of Millard family ownership. Managed by Sophie Millard since Tim Millard's retirement in 2020.

Millard & Co Ltd is a fifth-generation family-run motorcycle, scooter, and bicycle dealership in St Peter Port, founded in Trowbridge in 1887 and in Guernsey since 1908. They sell new and used motorcycles and scooters from brands including Suzuki, Piaggio, Vespa, Aprilia, Royal Enfield, Benelli, and Mutt Motorcycles, and offer hire, long-term rental, CBT hire, servicing, repairs, spare parts, and accessories.

Community involvement

  • Co-sponsors Guernsey Bike Nights with Guernsey Greenman MCC since 2013, raising over £34,000 for local charities

Premises2

What the venue offers, as recorded from their site and listings.

Venue & facilities

Free street parkingAccessible seating

Specialises in2

Each capability links to every business in the Baliwick that shares it.

Servicing & mechanical repair

CredentialsAll hires include comprehensive insurance and helmets, with assistance available for breakdowns.

Brands & materialsPiaggio · Aprilia · Suzuki · Mutt Motorcycles · Royal Enfield · Benelli · Vespa

Quick facts

Legal form
Limited Company
Established
1887 · 139 years
Coverage
Guernsey Wide
Type
Independent
Industries served
Residential
Payment methods
Credit Card, Contactless, Debit Card

People3

  • Sophie (Millard) WhitakerDirector, Sales & Accounts
  • Clinton MillardDirector, Manager, Sales
  • Tim MillardDirector, Retired

From their website

Original phrasing from their website — lines covered by a capability above appear within its card.

  • New & used motorcycle sales
  • Scooter sales
  • Bicycle sales
  • Motorcycle hire
  • Scooter hire
  • Long-term rental

Hours

Mon
8:30 AM – 5:30 PM
Tue
8:30 AM – 5:30 PM
Wed
8:30 AM – 5:30 PM
Thu
8:30 AM – 5:30 PM
Fri
8:30 AM – 5:30 PM
Sat
8:30 AM – 4:00 PM
Sun
Closed

Contact

Social
Address
9-11 Victoria Road, St Peter Port, Guernsey GY1 1HU

History3

Key dates and recorded company events for Millard & Co Ltd.

  • 1908Moved to Guernsey
  • 1946Became a limited company
  • 2020Sophie Millard took over management · Following Tim Millard's retirement

Compiled from public sources — mistakes are possible. If something here looks wrong, let us know.