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Sure (Guernsey) Limited

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St Peter Port

Part of Beyon (formerly Batelco Group, Bahrain)

Standout

130-year heritage (1896)

Story

Founded 1896 as States Telephone Department; privatised 2002 and sold to Cable & Wireless; rebranded as Sure 2007; acquired by Batelco 2013; acquired Airtel-Vodafone November 2024; rebranded Sure by Beyon October 2025

Sure (Guernsey) Limited, trading as Sure and Sure by Beyon, is Guernsey's major telecommunications provider. Founded in 1896 as the States Telephone Department, the company rebranded as Sure in 2007 and is now owned by Beyon Group (formerly Batelco, Bahrain). It offers mobile, fibre broadband, landline, and IT services to residential and business customers, with 4G coverage across 99.5% of the Bailiwick and 88% fibre coverage. It holds GCRA licences for fixed and mobile telecoms. —

Specialises in8

Each capability links to every business in the Baliwick that shares it.

Quick facts

Legal form
Limited Company
Established
1896 · 130 years
Coverage
Bailiwick Wide
Industries served
Island Communities, Businesses, Commercial, Residential, Domestic, Individuals
Client focus
Public Sector, Smes

People11

  • Simon Baldwin — Chief Commercial Officer
  • Dominic Barnes — Business Sales Account Director
  • James Angell — IT Specialist at Offshore Electronics
  • Ashley Conquest — account director at Sure Business
  • Cyrille Joffre — AI expert
  • Malcolm Mason — AI expert
  • Alistair Beak — CEO
  • Omar Sharif — CFO
  • Chris Durnell — Director of Legal & Regulatory
  • Lucienne De La Mare — HR Director
  • Tracy Kirby — Head of Customer Services

From their website

Original phrasing from their website — lines covered by a capability above appear within its card.

  • Mobile phones
  • SIM-only plans
  • Pay As You Go
  • eSIM
  • Roaming
  • Bundles

Hours

Customer support: Mon-Fri 8:30am-6:30pm, Sat 9am-5pm, Sun closed. Shop (27 High Street): Mon-Sat 9am-5:30pm (Fri 9:30am-5:30pm), Sun/Bank Holidays closed

Contact

Phone
+44 1481 700700
Email
contact@sure.com
Website
sure.com
Social
Address
Centenary House, La Vrangue, St Peter Port, Guernsey GY1 2EY

History5

Key dates and recorded company events for Sure (Guernsey) Limited.

  • 2002—Privatised and sold to Cable & Wireless
  • 2007—Rebranded as Sure
  • 2013—Acquired by Batelco
  • 2024—Acquired Airtel-Vodafone · Acquisition took place in November
  • 2025—Rebranded Sure by Beyon · Rebranding took place in October

Compiled from public sources — mistakes are possible. If something here looks wrong, let us know.

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