Alliance

Vale·Shop

Part of Alliance Supermarkets (Supermarket Alliance Limited)

Story

Operating in Guernsey for decades; opened first Food Warehouse outside the UK at Braye Road in January 2025; opened second Iceland store at Market Square, St Peter Port in September 2025

Alliance (Supermarket Alliance Limited) operates two supermarkets in Guernsey — at Braye Road, Vale and Market Street, St Peter Port — plus three stores in Jersey. The Braye Road store, established over 35 years ago, was the first Food Warehouse to open outside the UK. Both Guernsey stores carry Iceland, The Food Warehouse, Sainsbury's, and Peacocks ranges. The business employs more than 160 people across the Channel Islands. —

Specialises in1

Each capability links to every business in the Baliwick that shares it.

Supermarkets & grocers

Supermarket and grocery retail — full-range grocers, greengrocers, frozen-food and grocery delivery.

From their website

Frozen food specialist · Supermarket chain

Quick facts

Legal form: Limited company
Coverage: Bailiwick Wide
Type: Chain
Brands: Sainsbury's, Iceland, The Food Warehouse, Peacocks

People4

Richard Adams — manager
Anthony Burton — Store Manager
Andrew Bagot — Managing Director
Keiran Poole — Operations Director

From their website

Original phrasing from their website — lines covered by a capability above appear within its card.

Supermarket retail
Grocery
Frozen foods
Fresh produce
Iceland franchise products
Sainsbury's products
Peacocks clothing

Hours

Mon: 7:30 AM – 8:00 PM
Tue: 7:30 AM – 8:00 PM
Wed: 7:30 AM – 8:00 PM
Thu: 7:30 AM – 8:00 PM
Fri: 7:30 AM – 8:00 PM
Sat: 7:30 AM – 8:00 PM
Sun: 9:00 AM – 6:00 PM

Contact

Phone: +44 1481 246827
Email: ask@alliance.gg
Website: alliance.gg
Social
Address: Braye Road Industrial Estate, Braye Road, Vale, GY3 5XB

Compiled from public sources — mistakes are possible. If something here looks wrong, let us know.

Also in Corner Shops

See all 9 Corner Shops in Guernsey →